October 1st, 2009
By: Tina-Michelle Prevost
Have you ever wondered what it takes to put a music video together? Do you ever find yourself watching MTV or MuchMusic, eyeing the plethora of visual candy – some good and some just way out there – and say to yourself “What was involved in the making of that video?” I recently found out as I tagged along with Hotcakes New Media, producers of the new music video “Are You Bulletproof?” by To The Rescue.
Click here to read the full article at CONFRONT Magazine and watch the music video.
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September 8th, 2009
That’s right… Hotcakes New Media was created and registered this time last year. Since then, I’ve created a number of webpages for fundraising organizations (including Canadian Tire Jumpstart and Jump Rope For Heart), for companies (including Better Farming Magazine, Roco Trains and Cozumel Diving), and more. I’ve also shot an interview about torture for a producer in LA, helped finish the production of Real, and shot a music video. So what did I not do?
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Keywords: a7, branding, company, creative, design, hotcakes new media, Real, Work
July 18th, 2009

I’m back! And this week I have my t-shirt entry for the DBH 10k contest. This t-shirt design is based on the poster and DVD cover for the short film REAL by David Jaeggin. The story is about a man who sees the ghost of his father 2 years after he was killed in a car accident. The design creates a sense of wonderment about what is real and what isn’t, and makes us wonder if we really are alone. The artwork is deliberately dark, sketchy and “grungy” at the bottom to mirror the dark graveyard and subject matter, but gradually becomes cleaner, softer and more open at the top, to give a sense of hope.
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